Fitzgerald’s represents my introduction to the field of User Experience. The focus of this project involved creating a joyful grocery shopping experience.

Challenge: Collect data on the users primary pain points. Taking the data and synthesizing it to guide me in the design phase. Creating an intuitive experience within the app. Participating in Rapid Prototyping with Adobe XD.

Solution: A mobile experience encompassing features that will alleviate the current issues of the in-person grocery store experience.

Tool: Adobe XD